Lack of access to good education and tertiary educational opportunities as well as lack of employment opportunities have left a number of youngsters who have recently completed their schooling, with no source of employment or income. This results in a loss of hope, a lack of income, an increase in early pregnancies in order to access governmental support grants and an increase in drug and alcohol abuse and crime. Many of these youngsters have finished school, yet the quality of education they received is of very questionable quality. This project will support these youngsters and help them start their business and to decrease unemployment in the area.
Training will be offered to 25 youngsters between the ages of 18 and 25. The training will be focused on public relations and marketing, and we will create a "kick-start" kit, which will include resources such as business cards and advertising flyers, for each students business.
Enable young South Africans with business ideas to realise their potential plans by teaching them all the necessary marketing and PR skills they need to launch their careers successfully.